Unlock what’s already yours.

More capacity. More expertise. More possibilities for your organisation.

For businesses For not-for-profits

Sydney, since 1988

We’ve spent nearly 40 years doing this work.

Trusted by organisations across Australia and globally

A sunlit open-plan office, with people working at rows of desks behind white planter cabinets and one person walking through.

Sound familiar?

You know what needs to happen. Finding the time, people and expertise to make it happen? That’s another story.

Projects keep stalling.

Projects stall because the right capability isn’t there.
Opportunities keep slipping away.

Opportunities pass because the bandwidth isn’t there either.
Strategy takes a back seat.

The strategic work sits behind the operational because there aren’t enough of the right hands to move it forward.

And while you’re working through it, your competitors aren’t waiting.

One partner. Seven specialist capabilities.

Download our capabilities brochure to explore how we can help you.

What’s holding your organisation back?

Bring us in to get it done.

Marketsoft Advisory

Get clarity on your priorities and a practical path forward.
Learn more about Marketsoft Advisory
Marketsoft Data

Connect fragmented information to create a more complete view.
Learn more about Marketsoft Data
Marketsoft Research

Understand your audiences and identify growth opportunities.
Learn more about Marketsoft Research
Marketsoft Data + Research

Turn scattered information into evidence you can use.
Learn more about Marketsoft Data + Research
Marketsoft AI

Identify useful, responsible applications of AI for your organisation.
Learn more about Marketsoft AI
Marketsoft Digital

Find where performance is falling short and improve ROI.
Learn more about Marketsoft Digital
Marketsoft Governance

Improve data quality, confidence and accountability.
Learn more about Marketsoft Governance
Marketsoft Governance

Understand your exposure and build stronger controls.
Learn more about Marketsoft Governance
Marketsoft Change

Help people adopt new ways of working and realise the benefits.
Learn more about Marketsoft Change

Not sure where to start?

Sometimes the hardest part is knowing what needs to change. Let’s work it out together.

Chat with us

Proven in the real world.

How we’ve helped organisations turn challenges into progress.

See more customer stories

A global credit card company

Marketsoft’s impact on global credit card growth.

Data precision for sales, strategic solutions and a continuous engagement model.

Read the story about A global credit card company
A leading Australian medical research organisation

From restricted funding to shared purpose.

Connecting purpose, people and data to build stronger donor trust and long-term fundraising sustainability.

Read the story about A leading Australian medical research organisation
Comexposium

How our data solutions revolutionised B2B events.

Data solutions that helped transform the event experience.

Read the story about Comexposium
The Royal Hospital for Women Foundation

Unveiling the coveted CRM ‘golden record’.

Donor records were consolidated, cleansed and imported into Salesforce.

Read the story about The Royal Hospital for Women Foundation
A leading tech corporation

Turning fragmented data into business value for a leading technology corporation.

B2B data enhancement, a comprehensive data audit and the integration of diverse CRM systems.

Read the story about A leading tech corporation
Jewish House

A thrilling journey of triumph and transformation.

Better data integrity and deduplication, with ongoing support for donor management.

Read the story about Jewish House

See more customer stories

How we work with you.

A practical, collaborative approach that creates momentum and delivers lasting value.

Prepare

Understand your goals, challenges and opportunities.
Transform

Apply the right expertise, data and technology to make it happen.
Succeed

Build capability, embed change and create lasting impact.

Our approach in more detail

Our people

The people you’d work with.

You won’t get passed between departments. You work directly with the people who understand the detail, ask the right questions and genuinely care about getting it right.

Book a free 30-minute chat

Marketsoft fills the capacity gap - bringing the specialist capability that’s too hard to recruit for and too urgent to wait.

How we work

What working with us is like.

Five values shape how we work alongside your team.

How we work

Mateship

We’re in this with you

What this means to us : Mateship

This is about putting each other first no matter what. It’s about having each other’s back. It’s about giving the benefit of the doubt to our own. It’s about putting our team before all else. It’s about trust. The second any one of us feels alone, we have failed.
Play Fair

Honest advice, always

What this means to us : Play Fair

This is about ensuring that there is balance in the way we work. We acknowledge the hard times, and counter them through time away. We self-regulate definitions of fun, funny, and fair; we do not need to be told. We do not keep score; we simply work or play as situations demand.
Dirty Hands

We do the real work, not just the strategy

What this means to us : Dirty Hands

This is about not hiding from the hard work. It’s about committing aggressively, and standing by our word. We all get in and do what is needed. We do whatever is best for the team, above what is best for ourselves.
Learning > Process

We adapt as your world changes

What this means to us : Learning > Process

We understand that making mistakes is part of tech life; moving on and sharing the learning is what’s most important. We do not hide a mistake or failure. We support each other’s weaknesses and work together to deliver outcomes. We never stop learning.
No Bullshit

Clear, practical, straight answers

What this means to us : No Bullshit

This is about us having the courage to be ourselves; in front of clients, in front of friends, always. It’s calling a spade a spade. It’s removing abstraction and simply telling it how it really is. It’s being honest, even when it’s hard. It’s not allowing the outside world to change who we are. It’s about only working with clients who ‘get us’.