A global credit card company
Marketsoft’s impact on global credit card growth.
Data precision for sales, strategic solutions and a continuous engagement model.
Unlock what’s already yours.
More capacity. More expertise. More possibilities for your organisation.
Sydney, since 1988
We’ve spent nearly 40 years doing this work.
Trusted by organisations across Australia and globally
Sound familiar?
You know what needs to happen. Finding the time, people and expertise to make it happen? That’s another story.
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Projects keep stalling.
Projects stall because the right capability isn’t there.
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Opportunities keep slipping away.
Opportunities pass because the bandwidth isn’t there either.
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Strategy takes a back seat.
The strategic work sits behind the operational because there aren’t enough of the right hands to move it forward.
And while you’re working through it, your competitors aren’t waiting.
Proven in the real world.
How we’ve helped organisations turn challenges into progress.
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A leading Australian medical research organisation
From restricted funding to shared purpose.
Connecting purpose, people and data to build stronger donor trust and long-term fundraising sustainability.
Read the story about A leading Australian medical research organisation
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Comexposium
How our data solutions revolutionised B2B events.
Data solutions that helped transform the event experience.
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The Royal Hospital for Women Foundation
Unveiling the coveted CRM ‘golden record’.
Donor records were consolidated, cleansed and imported into Salesforce.
Read the story about The Royal Hospital for Women Foundation
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A leading tech corporation
Turning fragmented data into business value for a leading technology corporation.
B2B data enhancement, a comprehensive data audit and the integration of diverse CRM systems.
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Jewish House
A thrilling journey of triumph and transformation.
Better data integrity and deduplication, with ongoing support for donor management.
What’s holding your organisation back?
Bring us in to get it done.
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Marketsoft Advisory
Get clarity on your priorities and a practical path forward.
Learn more about Marketsoft Advisory -
Marketsoft Data
Connect fragmented information to create a more complete view.
Learn more about Marketsoft Data -
Marketsoft Research
Understand your audiences and identify growth opportunities.
Learn more about Marketsoft Research -
Marketsoft Data + Research
Turn scattered information into evidence you can use.
Learn more about Marketsoft Data + Research -
Marketsoft AI
Identify useful, responsible applications of AI for your organisation.
Learn more about Marketsoft AI -
Marketsoft Digital
Find where performance is falling short and improve ROI.
Learn more about Marketsoft Digital -
Marketsoft Governance
Improve data quality, confidence and accountability.
Learn more about Marketsoft Governance -
Marketsoft Governance
Understand your exposure and build stronger controls.
Learn more about Marketsoft Governance -
Marketsoft Change
Help people adopt new ways of working and realise the benefits.
Learn more about Marketsoft Change
Not sure where to start?
Sometimes the hardest part is knowing what needs to change. Let’s work it out together.
How we work with you.
A practical, collaborative approach that creates momentum and delivers lasting value.
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Prepare
Understand your goals, challenges and opportunities.
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Transform
Apply the right expertise, data and technology to make it happen.
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Succeed
Build capability, embed change and create lasting impact.
Our people
The people you’d work with.
You won’t get passed between departments. You work directly with the people who understand the detail, ask the right questions and genuinely care about getting it right.
Book a free 30-minute chatLeadership
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Daniel Cummins
Managing Director
Contact details : Daniel Cummins
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Michael Mocatta
Chief Executive Officer
Contact details : Michael Mocatta
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Alonso Arrarte
Chief Innovation Officer
Contact details : Alonso Arrarte
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Alison Feuerstein
Chief Marketing Officer
Contact details : Alison Feuerstein
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Nathan Chapman
Chief Growth Officer
Contact details : Nathan Chapman
Delivery
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Peter Navea
Head of Delivery
Contact details : Peter Navea
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Niharika Singh
Program Manager
Contact details : Niharika Singh
Data and technology
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Shai Henare
Senior Technical Analyst
Contact details : Shai Henare
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Marcus Fasan
Senior Data Analyst
Contact details : Marcus Fasan
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David Williams
Data and BI Developer
Contact details : David Williams
Marketsoft fills the capacity gap - bringing the specialist capability that’s too hard to recruit for and too urgent to wait.
How we work
What working with us is like.
Five values shape how we work alongside your team.
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Mateship
We’re in this with you
What this means to us : Mateship
This is about putting each other first no matter what. It’s about having each other’s back. It’s about giving the benefit of the doubt to our own. It’s about putting our team before all else. It’s about trust. The second any one of us feels alone, we have failed.
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Play Fair
Honest advice, always
What this means to us : Play Fair
This is about ensuring that there is balance in the way we work. We acknowledge the hard times, and counter them through time away. We self-regulate definitions of fun, funny, and fair; we do not need to be told. We do not keep score; we simply work or play as situations demand.
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Dirty Hands
We do the real work, not just the strategy
What this means to us : Dirty Hands
This is about not hiding from the hard work. It’s about committing aggressively, and standing by our word. We all get in and do what is needed. We do whatever is best for the team, above what is best for ourselves.
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Learning > Process
We adapt as your world changes
What this means to us : Learning > Process
We understand that making mistakes is part of tech life; moving on and sharing the learning is what’s most important. We do not hide a mistake or failure. We support each other’s weaknesses and work together to deliver outcomes. We never stop learning.
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No Bullshit
Clear, practical, straight answers
What this means to us : No Bullshit
This is about us having the courage to be ourselves; in front of clients, in front of friends, always. It’s calling a spade a spade. It’s removing abstraction and simply telling it how it really is. It’s being honest, even when it’s hard. It’s not allowing the outside world to change who we are. It’s about only working with clients who ‘get us’.
In their words
What our clients say.
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“The response from the reactivated donors you supplied has been encouraging so far. Plus we received a $3k donation today (the average cost of a home in Asia Pac where we work) from a donor whose address was updated. So it has more than paid for itself.”
“Thought you’d be pleased to know that the response from the reactivated donors you supplied has been encouraging so far. Plus we received a $3k donation today (the average cost of a home in Asia Pac where we work) from a donor whose address was updated. So it has more than paid for itself. Thanks from Arjuna and I, and on behalf of the partner family who will now have a safe, decent home to live in.”
Daniel Peyton Habitat for Humanity -
“Sometimes great things can come out of the most unexpected situations, and for us, meeting Marketsoft was one of them. Not only did they provide a solution for a years-long data issue we were struggling with, but they also developed an approach for an opportunity we didn’t even know we had.”
Craig Hockley Head of Marketing, Guild Insurance -
“The Marketsoft team went above and beyond on all deliverables … The outcome for us is that we now have well-defined data and a CRM that will guide our business operations and be a reliable central source of truth.”
Alyce Simmonds Marketing and Communications Executive, The Royal Hospital for Women Foundation Read the story about The Royal Hospital for Women Foundation
Resources
Practical thinking you can use.
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White paper
The need for a unified customer
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What’s on your roadmap that your team can’t get to?
No pressure. No obligation. Just a practical conversation.