BLOGS + NEWS
Stay Informed, Stay Ahead
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Welcome to the Marketsoft Blog & News, where we share the latest industry insights, company updates, and expert perspectives on data, digital, and governance.
A Practical Guide To Unified Customer Data
A unified customer data platform (CDP) is one of the greatest tools an organisation can use to enhance its customers’ experience and remain profitable and efficient. However, without gathering all...
Leveraging Marketsoft’s Expertise: A Data-Driven Approach to B2B Customer Relationship Management
In today's rapidly evolving B2B landscape, the key to success lies in nurturing and maintaining strong customer relationships. At Marketsoft, we've been pioneers in the field of data and customer...
Leveraging Marketsoft’s Expertise: Use Data Analytics to Skyrocket Sales
At Marketsoft, we understand the paramount importance of data analytics in today's business landscape. With our years of expertise in data analytics, we've honed our skills to help businesses of all...
Privacy Commissioner Signals Shift to Enforcement – Why NFPs Must Stay Ahead
Australia’s Privacy Commissioner Carly Kind has delivered a stark warning to businesses and not-for-profits (NFPs) alike, reported in a recent article on Mi3: the current approach to data privacy is...
Privacy Act Changes: Findings from the F&P Forum and How Your NFP Can Stay Ahead
At the recent F&P Forum in Sydney, where I had the honour of speaking, a powerful moment occurred—one that made clear just how urgent the data protection conversation has become for the...
How Data-Driven Donor Relationship Management Can Help Your NFP Thrive
In today's fast-paced and digitally connected world, not-for-profit (NFP) organisations face numerous challenges in maintaining and growing their donor relationships. Donors expect transparency,...
Marketsoft’s Clarity-Driven Approach to CRM Migration
At Marketsoft, we understand the critical role that B2B enterprises play in today's dynamic business landscape. Your success hinges on the efficiency of your operations, effective client management,...
Predictive Analytics and its Role in Marketing
With the advent of technology and the proliferation of data, businesses today have access to a wealth of information that can be harnessed to gain a competitive edge. One powerful tool that has...
Why Data-Driven Decision Making Matters
In the dynamic world of B2B (business-to-business) commerce, staying ahead of the competition requires a strategic edge. For nearly four decades, Marketsoft has been at the forefront of the data...
Harnessing the Power of Data: A Game-Changer for NFPs!
At Marketsoft, we understand the power of data in transforming organisations' operations. As we all know, not-for-profits (NFPs) play a vital role in addressing various social issues, and optimising...
Using Data to Create a Better B2B Customer Experience
In today's highly competitive business-to-business (B2B) landscape, creating an exceptional customer experience is not just a nice-to-have—it's a must-have. But achieving this can be a challenging...
The Power of Data-Driven CRM for Not-for-Profit Success
In today's fast-changing charitable world, making a significant impact depends on how well you understand and connect with your supporters and beneficiaries. Say hello to the age of data-driven...
From Chaos to Clarity: Marketsoft’s Approach to CRM Migration for Not-for-profits
At Marketsoft, we understand that not-for-profit (NFP) organisations play a critical role in society. Your mission-driven efforts depend on efficient operations, effective donor management, and...
The Royal Hospital for Women Foundation and Marketsoft’s Quest for the Golden Record
In the realm of women's healthcare and philanthropy, The Royal Hospital for Women Foundation played a pivotal role in improving the lifelong well-being of women and newborns. Their journey took a...
How to Use Data to Enhance Your Fundraising Strategy
Unlock Your Donor-First Data Data has become an invaluable asset for organisations across all sectors. When it comes to fundraising for non-profit organisations, harnessing the power of data can be...
How to Use Data to Create Donor Personas
At Marketsoft, we know the importance of truly knowing your donors. In the world of nonprofit fundraising, understanding your donors is crucial to success. Donor personas are fictional...
The Power Of A Data-Driven CRM for B2B Success
In today's fast-changing business world, making it big depends on how well you understand and connect with your customers. Say hello to the age of data-driven Customer Relationship Management (CRM),...
The Value of Data Quality in Fundraising: A Cornerstone for Success
In today's data-driven world, businesses and not-for-profit organisations alike are realising the profound impact that accurate and high-quality data can have on their operations. For Marketsoft, as...
How to Use Data to Identify and Target Your Ideal Donors
At Marketsoft, we believe that great donor relationships are built on the foundation of great data utilisation. Today, we're diving into the exciting world of donor targeting, a process that can...
The Role of Data in Cross-Channel Marketing: Unlocking the Power of Marketsoft
The Role of Data in Cross-Channel Marketing: Unlocking the Power of Marketsoft In today's fast-paced and digitally driven world, successful marketing strategies hinge on the ability to engage...
Data Governance: A Game-Changer for Effective Marketing Strategies
In the ever-evolving world of marketing, data has become the backbone of success. As companies gather an unprecedented amount of customer information, harnessing the power of this data has become...
The Importance of Donor Data Privacy in the Digital Age
A Message from Marketsoft, Experts in Donor Protection: It's no secret that data is a valuable asset for not-for-profit organisations. As leaders in Data Science for over 30 years, we understand the...
How we can help your business leverage the power of data science in 4 steps
In today's hyper-connected digital landscape, our marketing industry has experienced a significant transformation. We all know traditional marketing approaches are being rapidly replaced by...
The Power of Data-Driven Marketing
In today's fast-paced digital world, where information is abundant and consumer preferences are constantly evolving, businesses need to adapt and leverage every available advantage to stay...
The importance of Data Management for businesses and how Marketsoft can help
In today's data-driven world, the effective management of data has become a critical factor in the success of businesses across various industries. With the exponential growth of digital...
Marketsoft and the Customer Data Institute
We are proud to announce, our very own Strategic Solutions Director, Michael Mocatta has been appointed an Advisory Board Member of the Customer Data Institute. With 30 years of experience in...
Industry Strategy – What, How, and When to Invest In Verticals
Marketing is much more than making cold calls and having active advertisements. For businesses of all sizes, their strategies can directly impact their immediate and future successes. Therefore, the...
A Real-World Guide to AI in Retail
Artificial intelligence (AI) is steadily becoming critical in retail. Retail businesses that have prioritised the management of their customer data at each point of interaction across their...
Building a Data Strategy shouldn’t feel like boiling the ocean
Collecting and using data in business can be the turning point to success for many organisations. However, building the perfect data strategy can seem like an impossible task that is as attainable...
What’s the Secret to Data Quality Freedom?
Automation. Businesses today generate, process, and store vast amounts of data. Making smart decisions depends on the data within their databases and how they extract and use it. Businesses work...
Audience of 1: Pipe Dream or Perfection?
Businesses today collect plenty of customer data. But how they analyze and use the data determines whether the information will give them the competitive edge they seek. As competition intensifies...
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