UNLOCKING CUSTOMER-FIRST DATA FOR BUSINESSES SINCE 1988

DATA IS THE FOUNDATION OF BUILDING STRONG CUSTOMER RELATIONSHIPS

BEHIND EVERY GREAT DECISION, THERE’S A TRAIL OF DATA BREAD CRUMBS

BRIDGE THE GAP WITH DATA: CONNECTING YOUR BUSINESS AND CUSTOMERS

WE HELP YOU CREATE ENDURING CUSTOMER RELATIONSHIPS

For too-long has short term thinking dictating marketing strategy; our mission is to apply a long-term approach focused on protecting the customer and extending the life – and value – of each relationship.

WE CREATE Customer data platformS (cdp); where YOUR data is valuable

Connected customer data, when you need it.  Our platform is built for Marketers, to do the stuff marketers need to do, in the systems they’ve already invested in.

WE CONNECT YOUR disparate sources, TO IDENTIFY A unifiedcustomer profile

Marketers face the challenge of increasing volumes of fragmented data; both useful and otherwise. Our platform conforms these into profiles and actionable audiences useful in the real world.

WE'RE PASSIONATE ABOUT OUR CLIENTS

Rest assured, we'll take care of the heavy lifting and turn your data into valuable opportunities, empowering your business to thrive in our digital world!

"Daniel was extremely friendly and helpful, and knew exactly what we needed!"

Nicole Tomasella, Carnival Australia

“Excellent customer service, diligent work. Experience has been great, happy with virtual meetings and occasional in person to present bigger projects. Thanks team!”

Regan Bembridge, Simonds Homes

"Great service and project was completed on-time and on-brief. Thank you!"

Lee Carter, Brady Corporation

"The Marketsoft team went above and beyond on all deliverables, including additional support beyond the items in the statement of work including the import process to Salesforce. The outcome for us is that we now have well-defined data and a CRM that will guide our business operations and be a reliable central source of truth. We are excited to now be in a position that we can progress to data analytics and digital marketing with confidence. We look forward to an ongoing relationship and using Marketsoft hygiene services as required.”

-Alyce Simmonds, The Royal Hospital for Women Foundation

"Very responsive and always helpful."

 

Stephen Mijakovski, ANZ Wealth

"Amazing team of professionals dedicated to leveraging business data. Honest and friendly Team always willing to listen to the customer, understand the requirements, propose solutions and adjust to meet customer expectations. Thanks Daniel, Alonso, Alex."

Mauricio Serna, 3M

LET’S ELEVATE YOUR CUSTOMER EXPEREINCE

In today’s fast-paced digital landscape, data holds the key to understanding your customers like never before. With Marketsoft, you can delve into valuable insights, making informed decisions that resonate with your audience on a deeper level.

DATA MANAGEMENT

The underpinning layer of our capability stack. Data management services, frameworks, and skillsets required to produce and maintain conformed quality data in a governed environment.

DATA SCIENCE

We use data science and visualisation to make attribution a clear, accessible, and accurate mechanism driving continual improvement.

MARKETING AUTOMATION

Our marketing automation framework is underpinned by effective customer data management, machine learning, and a data-driven understanding of the customer journey.

WORKING TOGETHER

TO ACHIEVE GREATNESS

We're proud to partner with some amazing organisations!

HOW CAN WE HELP?

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We'd love the chance to talk to you and show you why customer-first data technology is so special.